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One of the quickest ways to drive away potential customers is to
require them to do something that costs them time, money or
aggravation.
Here's an example.
A visitor to my web site asked me why he wasn't getting any
orders from his web sales pages.
I checked his product pages and immediately saw the problem.
The only way a customer could place an order was to find and
print out an order form from his web site, fill it out with the
correct product numbers and prices, and then FAX the form back to
the company to place an order.
That's right.
The burden was on the customer to find the order form, print it
out, fill it out with correct information, and fax it back.
Talk about creating a system sure to drive away potential
customers!
Not to mention the negative image created by not having an online
order system (which is a real problem).
The requirement that customers must FAX the order pretty much
eliminates everyone who doesn't own a fax machine - and that's
about 90% of the population these days.
The solution to the problem was easy.
Offer customers an online order process with the ease of a one-
click buying.
Moral: Most consumers no longer have 8 track tape decks, betamax
video recorders, or fax machines. So don't require them to use
equipment they don't have just to do business with you.
One final point - if you do need to send a fax and don't have a
fax machine, consider using http://faxzero.com/ .
I've used that service several times and it works quite well.
And it is free.
Bill Myers
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Recent articles posted at Bill Myers Online:
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Video review: The $60 HD widescreen video camera for your
webcasts, video tips, and other quick videos
This is the amazing $60 video cam that lets you shoot and capture
live HighDefinition widescreen video direct to your computer.
Ideal for webcasts, video blogs, quick video tips, video
conferencing, even broadcasting live video streams from your
office desk. I've included a short video I shot with this camera
in this article, so you can see what to expect
Read the full article at:
Bill Myers
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Free tool to convert your videos to flash for placing on your own
web pages.
Here is a free, and easy-to-use tool for quickly converting your
avi, wmv, mp4, mov video files to flash so you can place them on
your web site. This tool does it all, even giving you a choice
of different flash players, and automatically creates the html
code to put the flash video on your web page
Read the full article at:
Bill Myers
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Creating Hollywood quality custom intros for your videos,
webcasts, and camtasia tutorials
Here's an example of the kind of Hollywood quality intro's you
can quickly create for your videos, web-casts, TV shows, &
Camtasia tutorials - if you start with the right tools. This one
took me less than 10 minutes to put together
Read the full article at:
Bill Myers
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When you can't do it all yourself - use freelancers and a non
disclosure agreement
One of the important things to learn as a product developer, is
you won't always be able to do everything yourself. In those
cases, it can pay to use a freelancer or subcontractor. But to
protect your project and secrets, always require a non disclosure
agreement. Find one here
Read the full article at:
Bill Myers
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Screencast: Secrets to selling your unused, unwanted domain names
on eBay
This short video walks you through the process of selling unused
domain names at eBay. You'll see how to grab more attention for
domain name auctions, how to create free eBay auction listings,
and how to test the market for interest in your domain names
Read the full article at:
Bill Myers
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That's it for this week!
Bill Myers
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