Set aside a marketing hour

Bill Myers Tip of the Week
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Set aside a marketing hour

If you are as busy as a lot of us are, there are probably a lot
of things you plan to do, but never get around to doing.

One of those might be spending a few minutes to check on and
improve the marketing of your products.

For example, you might be planning to create some google adword
ads.



And you might be planning to review your product description and
images on Amazon.

And you might be planning to check to see if your shopping cart
product descriptions are still accurate, and to check to see if
the shopping cart actually works as it should.

But you might not have made the time to do any of this. And that
could be a costly mistake.

That's why it can pay to set aside a 'marketing hour' each week,
where you spend at least one hour reviewing your current
marketing efforts, and launching new ones.



Doing this, spending just one hour a week improving your
marketing efforts, can pay you back many times over - especially
when you spend the hour setting up google adsense ads, or leaving
footprints on other sites, or submitting an article to article
syndicators.

Successful marketing doesn't happen automatically. It requires
you to get involved - if only for an hour each week.

Bill Myers
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Facebook/Twitter Use May Now Mean More for Google/Bing Rankings

By Chris Crum


Social Media for SEO is Not Just About Links Anymore


Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.



Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."

There is a good chance that Google will be making a similar deal with Facebook, but even if they don't, their deal with Twitter and Bing's deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.



A while back WebProNews compiled a list of five tips for getting found in real-time searches, which basically boils down to staying in the conversation for relevant topics that people are searching for. The tips were:

1. Use keywords
2. Talk about timely events
3. Have a lot of followers
4. Promote conversation
5. Include calls to engagement

I elaborated on each of these in the previous article. Social media is viral by nature, and real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant "right now."

That said, we don't know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet. Bing has made available a beta tool for people to mess around with for searching tweets with the search engine. "You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today," says Paul Yiu of Bing's Social Search team.
Bing - Twitter search

A spokesperson for Microsoft tells WebProNews, more specifically, the new Twitter developments in Bing include:

* A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content.
* Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.
* Providing the top links shared on Twitter around your specific search query by showcasing a few of the most relevant tweets. Additionally, Bing automatically expands those small URLs (like bit.ly) to enable you to understand what people are tweeting about. Instead of showing standard search result captions, we select 2 top tweets to give users a glimpse of the sentiment around the shared link.



Bing already displays some Tweets for certain people results at the very top of the regular web search results page. That's a good place to appear. Here is a little info about how they rank tweets in their Twitter search.

Google announced a new Google labs project that injects social media into its own search results. This was also announced at the Web 2.0 Summit. Ben Parr with Mashable has the details from Mayer:

- The bottom of search results will soon have social networking information from your friends, like their Flickr (Flickr) photos or their status updates. It’s a blended search integration, similar to seeing news or image results.

- These are pulled from social networks connected to your Google Profile. The more that are connected, the more social information that will appear in search results.

- They have also improved searching for images using social networks. Images become more relevant using social networking data.

- It will launch in Google Labs in the next few weeks.

The deals with Microsoft and Google make social media marketing all the more important to marketing in general, and specifically search engine marketing. Where social media has generally fit into the SEO equation thus far, has been the promotion of content, which inspires links and conversation, which can in turn help search engine rankings.

Now, if status updates and tweets become directly integrated into search results in Universal Search-type fashion, it will be not only be about promotion and outside links, it will be about direct exposure right in the results, not unlike the importance of online video right now (as you're probably aware, videos are often displayed prominently on the first page of Google results).

Now, forgetting about Google for a moment, pretend that the deals with Microsoft are the only ones that happened. You may also recall that Microsoft has a certain deal in the works with Yahoo. This (if everything goes according to plan) will see Bing results taking over Yahoo's own. Yahoo may still be controlling the front-end of its search, but Bing will be controlling the back-end. Ranking for Bing will mean ranking for Yahoo.



So with Yahoo, Twitter, and Facebook deals all in place for Bing, getting found in real-time searches may not only mean getting found in Twitter searches, Facebook searches, and such. It may also mean getting found in Bing searches and in Yahoo searches. That's pretty much the meat of the non-Google U.S. search market.

Now let's bring Google back into the equation. It has a deal with Twitter and may very well have one with Facebook before long. Kara Swisher who broke the news about Microsoft's deals says Google's been talking with both social networks. Still think real-time search and social media are not worth your time?

Facebook/Twitter Use May Now Mean More for Google/Bing Rankings

How To Make Money From Funny Videos

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You can easily make funny video websites, and then profit from them nicely. Many people have done it and are actually making their living off it. Here's how to make funny video websites and make money at it:

1. Getting a site.

The first thing to making a funny video website is choosing a good name. Have some fun trying to think up catchy names for your website. A catchy, unique and memorable name is key to not only getting traffic but maintaining traffic.

2. Getting the videos.

You can easily lift videos from other popular video sites. But there are also sites that allow you access to many of the popular funny videos which you can use. Many sites share with one another videos as well. So getting the videos to supply for your funny video website is relative easy.



3. Making the Money.

Making money off your site is going to consist of different forms income streams. From click on ad's, banner advertising, and actual products which you can sell on your site and receive heavy commissions from.

Start up accounts at Google and yahoo for click on ad's, and find internet products which will coincide with the type of videos you'll be showing. Many internet products will have programs for webmasters which you can sign up for and immediately start promoting products on your site. Once your site develops traffic, you can start to hit up larger business's for banner ad's which can pay very well. The combination of different income streams will bring in a steady income flow as long as your traffic is ramped up.

4. Putting your site together.

There are specific programs you can get for building sites. They will take the headache of "coding" away, and have you setting up your site quickly and fairly easily. A good "make video website" book or manual will show you exactly what needs to be done and provide inside access to sources which can make things thousands of times easier.

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How To Make Money From Funny Videos

What if PageRank Never Existed?

At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players - Eric Ward.

Ward says the biggest change is that in the early days, there were no engines that looked at or analyzed links. Rankings and links had nothing to do with one another, so you built links with people in mind. Then Google came along and recognized that there was a value in those links that they could measure. Suddenly, Ward says, that meant your links had two audiences - the people that could click them and the engines that could count them. The downside, he says, is that a whole industry has grown around building links purely for search rank. You know the story.

Before Google came along, links were often paid for, and they were basically just ads. People would just buy links from each other with the intent of people actually clicking them. It wasn’t about rank.

As Eric notes, Google has never actually said don’t buy links. They just say don’t buy our PageRank. Don’t buy the PageRank measure that they’ve assigned to a site. Buying a link would make sense just like buying a banner would’ve made sense ten years ago. If your motivation is click traffic that’s fine, says Ward. If your motivation is that you want to buy a link from a high PageRank site so that you can rank high, then you’re in the area that Google doesn’t like.
Ward contemplates what things would’ve been like had Google never released the toolbar with that PageRank number. It’s an interesting question, considering that Google pretty much tells people to ignore it. The company has even now eliminated PageRank from Webmaster Tools.

What if PageRank Never Existed?

Tired Of Fighting To Rank On Google?

Google is one of the most valuable and important search engines on the internet, and with that position it assumes a massive significance to any search engine marketer. If you live, breathe, and eat SEO, there's no doubt that you've spent considerable hours fighting tooth and nail to have your website rank up the top of the Google search results. As you'll know, it's not easy, and it's something that certainly attracts its fair share of remarkable strategy, incredible dedication, and masses and masses of work for marketers trying to dominate it.

What if there was an easier way to get that same kind of search engine exposure, without pouring your heart and soul into every hour of optimisation work? While Google is widely considered the most important SEO resource, once you take a step back and view the entire search world from a distance, it begins to seem much less important than many people make it out to be. With other search engines out there occupying a massive amount of the market, it often makes more sense to ignore Google altogether when trying to rank your website.

Doesn't seem like the conventional wisdom, does it? Well, in many cases the conventional wisdom just isn't the one to trust. With search engine marketing moving so quickly, what was once gospel can quickly become outdated. In this case, it's best to look outside of Google for your marketing needs, and focus on the more lucrative demographics that Bing can offer. With less competition, you'll more easily rank for your keywords and have access to a massive amount of searchers.

This free report, written and designed from the ground up to appeal to search engine experts, is packed with information on SEO 'loopholes' and which alternative providers are the best ones to go with. It doesn't matter if you're an absolute beginner, or even someone that's been doing SEO for years and years. You'll undoubtedly find some valuable new information in this free report.

Click Here To Download Your Free SEO Loophole Report

Are you ready to hang up your Google boots and get ready for a more lucrative search engine market? With the many other search engines out there, it's not a smart marketing idea to just target the biggest one. This free report will help you differentiate between the worthwhile and the wasteful, and find the SEO strategy that will produce the best results for your online business.

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Tired Of Fighting To Rank On Google?

Ready To Maximise Your SEO Exposure?

Tired of pouring valuable time and money into your Google SEO campaign only to find that it gets your business nowhere, and fast? With Google being the mega-giant of the online search world, it's easy to believe that the world of search begins and ends there. While many beginner marketers spend the majority of their resources on Google, and minimise their commitments elsewhere, the smartest marketers are focusing on the SEO possibilities that other search engines can provide, and actively ignoring Google entirely.

How can this possible help your business? With Google playing such a pivotal role in online search, it's not difficult to think that it's the most important place for your business to be. While it's a highly valuable search engine to rank on, it's not the end of the world for your business to go somewhere else. With Google being so massively competitive, you can often get a better ROI on other search websites, and with less effort and expenses you can easily dominate the online search rankings and maximise your conversions.

Ever used Yahoo and Bing? Or course you have. While they're not the giant search engines that Google is, they have impressive market share and a loyal base of searchers that continually use them. Not only this, the non-Google search engines often have higher converting traffic, significantly different demographics, and an audience with remarkably higher disposable income than most of the Google-sphere. If you want to truly target the most important customers, it's often best to look outside of Google.

This free report explains both the reasons to look outside of Google for your search engine optimisation campaigns, the benefits that other search providers can offer, and the best way to get around search engine loopholes and rules. When you need to build a great SEO campaign, it's often best to be original and remarkable. By pushing your resources outside of Google, you can achieve just that. Don't run with the crowd, have your marketing campaign stand out on its own and lead your business to massive online earnings. This free report explains all you need to know, and is concise and easy for any marketer to read.

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These same strategies have been used to gain number one rankings on Yahoo, Bing, and other leading search engines. Whether you're a small time marketer or a giant of the internet marketing world, you can produce massive conversions and long-term customers simply by appealing to different search demographics outside of Google.

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Ready To Maximise Your SEO Exposure?

Government to Regulate Social Web

A growing but controversial trend on the Internet is receiving a great deal of scrutiny from the government. The trend involves paid or sponsored endorsements, testimonials, and more on blogs and various social media sites. The Federal Trade Commission began investigating these practices earlier this year and announced it would release new rules and guidelines to update the current legislation.

As a result, marketers, advertisers, and bloggers alike are all raising concern. Is it necessary for the government to intervene? A problem does exist since consumers are directly affected by paid and sponsored posts, but is government regulation the answer?

Brian Solis, the Principal of FutureWorks, conducted a study on Facebook to explore possible solutions. He found that while most everyone agreed that disclosure was the key to solving the issue, they could not agree on a standard format.

Will disclosure be included in the FTC’s new guidelines? Could these issues be resolved without government intervention?

Since the FTC is expected to release their guidelines at any time, we might not have to speculate for much longer.

Government to Regulate Social Web