UVME International Business

UVME Is now an International Business covering Francais,Espanol,Deutsch,Portugues,Italiano and many more places.

Francais
http://uvme-france.pinurl.com

Espanol
http://uvme-spain.pinurl.com

Deutsch
http://uvme-germany.pinurl.com

Portugues
http://uvme-portugal.pinurl.com

Italiano
http://uvme-italy.pinurl.com

Right now, a revolution is taking place on the Internet. It's making the fortunes of a select few. While you work, they play. While you sleep, they're making money. See why uVme is going to sweep the world ... and this is just the beginning



Mark Davies, Head of Marketing, interviews Tom Brodie, Co-founder of uVme, giving the latest updates on uVme pre-registrants and progress since the pre-launch, including some tips on building your business during this period. Tom also explains the ins and outs of the development of the pioneering web-based IM... unique in its application to this business, and announcing the upcoming desktop version.

Part 1 of 2


Mark Davies, Head of Marketing, continues his interview with Tom Brodie, Co-founder of uVme. They discuss why the IM is such a powerful tool for growing your uVme business, and why it is going to be so simple and fun to use. Plus, see some of the games in action, and hear the latest update on the games' development and testing.

Part 2 of 2

Tech Test: T-Mobile Phones Ride Wireless Router

Where Cellphones Meet Wi-fi

Dual-Mode Phones Straddle Both Sides Of Wireless War

Vandalism and Wikipedia

Wikipedia, one of the largest reference sites is open to the public for editing. But now Virgil Griffith has created a new application for the free site to allow users to see who has edited the page. After last year, reports showed that several big companies tweaked their own pages to only allow good things on the pages…Virgil Griffith created WikiScanner. He directed us to the Maltastar page to view a list of vandalism on Wikipedia. We talked with Convergence and Broadband Blogger from ZDnet, Russell Shaw and communications manager for the Wikimedia Foundation, Inc. to get an insight.

SES San Jose: Stuart McKelvey on Consumer Search

Stuart McKelvey, President and CEO of TMP Directional Marketing talks to WebProNews at SES San Jose about a recent study involving consumer local search. Check out the full story as well as continuing coverage of SES San Jose, only on WebProNews.

SES San Jose: Jay Sears of Context Web on Ad Exchanges

Ad exchanges are a hot topic, and here to tell us all about them is Context Web’s Vice-President of Strategic Products and Business Development, Jay Sears. WebProNews caught up with Sears at SES San Jose after his “Ad Exchanges Are Changing Everything” session. Hear all the details, including the latest news with Adsdaq, right here on WebProNews.

SES San Jose: Jay Sears of Context Web on Ad Exchanges

Ad exchanges are a hot topic, and here to tell us all about them is Context Web’s Vice-President of Strategic Products and Business Development, Jay Sears. WebProNews caught up with Sears at SES San Jose after his “Ad Exchanges Are Changing Everything” session. Hear all the details, including the latest news with Adsdaq, right here on WebProNews.

Next Internet Millionaire Airs

A new genre of reality shows has hit the internet. Internet entrepreneur Joel Comm hosts an online show giving 12 contestants the chance to learn about internet marketing while receiving cash and prizes. The 12 week show is only available online and has a few twists and turns throughout the series. The Next Internet Millionaire contestants were chosen from YouTube and flown into Colorado for the competition.

SES San Jose: Traffic Tips

Jon Stewart of Nielsen//NetRaitings talks with WebProNews after his panel at SES San Jose on The Search Landscape. Stewart reminds viewers to remember other ways to bring traffic to their site besides search. For other tips watch the interview on WebProNews.

SES San Jose: All About Domains

WebProNews caught up with Jon Lisbin of Point It at SES San Jose to talk about his Domaining and Address Bar-Driven Traffic session. Lisbin tells of the “dark side” of domains and gives insightful tips for viewers. Check out the full story only on WebProNews.

SES San Jose Welcome

WebProNews is in San Jose, California this week at the Search Engine Strategies conference to bring you exclusive coverage of this event. We’ll give you the latest news as well as advice from the experts. Check out WebProNews for all the details.

The Impact of Social Media on Search Rankings

By Susan Esparza (c) 2007


Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your articles, blog posts, videos, podcasts, and other comments on the Web are now critical sources of information about your company, your products and services. This phenomenon has given consumers a voice and weakened the power formerly held by advertising media. Social media, therefore, becomes increasingly important to a Web site's success and its visibility in search engines.




Not long ago, search engine optimization focused on fine-tuning your on- and off-page Web site elements in order to achieve better rankings in the search engines. While on-page elements remain the fundamental building blocks of your SEO campaign, it is no longer the entirety of the puzzle. With the rise of social media, it is more important than ever to create and optimize many different types of content in order to dominate the SERPs. The íncrease in user-generated content, and implementation of Google search personalization and universal search, has helped bring this about.

Search Personalization

In personalized search, individual user search results are reordered based on their previous search behavior and other indicators. Pages can move up or down based on the influence of a user's Google home page content, bookmarks, search history, Web history, etc. While Google is the only search engine currently adjusting rankings using personalization factors, Yahoo and Ask have variations on this theme with MyWeb and MyStuff.

Google's reasons for initiating search personalization are that it delivers more relevant results and can reduce sp@m. Others have challenged this rationale, stating that user interests are not static and can vary by season, mood or other factors. It's also difficult to know user intent based on clíck behavior, as sometimes when people clíck on a link they'll immediately realize this wasn't what they wanted and clíck off. Queries can also be hit and miss, landing users on non-relevant sites which would then be used in creating non-relevant future results for that user.

Because of personalized search, optimization techniques will change, requiring more intense multivariate analyses in the competitor landscape since the leading competitors will vary as the SERPs vary. This will affect analyses of competitor on-page and off-page factors, especially keyword analysis. However, all the basic optimization tactics remain important. Content, in particular, must do a better job of telling search engines what the page is about, and this will result in better rankings for those able to do so.




Universal Search

With the advent of universal search by Google and others, search marketers and site owners will soon find it necessary to optimize their Web sites for a broad range of content types. This means creating content in every media and vertical niche applicable to your brand. Compelling, useful and widely propagated content will create more search visibility and Web site success.

Fresh content will bring repeat visitors and íncrease the odds that other users and Web site owners will want to share your content with their visitors, creating more backlinks. For most brands, the benefit of encouraging social networking activities is increased search visibility.

Search engine optimization techniques vary depending on the type of content being optimized. We've written before about optimizing content for Google image search, video search, news, maps and blog search. Two other areas you can optimize content for are podcasts and your Google Base data feeds.

Optimizing Podcasts

To create a podcast, you must record an audio file to be uploaded to the Web. Once uploaded, users will be able to download this rich media file and listen to it via an iPod or some other media player.

Up until recently, multimedia search engines relied on metadata to determine relevancy of rich media files. However, this was insufficient for finding relevant podcasts because the average podcast is 15 to 20 minutes long and has only 25 to 30 words describing it.

Currently, speech recognition technology is used to determine the relevancy of audio files. Speech recognition and extracting podcast content is essential for indexing content and making it findable by users. One way to do this is to play audio snippets to determine the relevancy of the terms within a podcast.



When optimizing your podcast ensure your content is easily found by promoting only one feed. Optimize the audio file, and then optimize a landing page for each episode in addition to your category page. Make your subscription information visible on landing pages. Create valid feeds and validate them with a feed validator tool such as FeedValidator.org or the W3C Feed Validator.

Your podcast should have a unique, keyword-rich Title tag explaining the subject matter. The landing page should contain a link back to your Web site. The publication date is important. This tag specifies the last time the feed was updated. Include image tags if applicable.

Since iTunes does not redistribute, we recommend building a separate feed for iTunes. You can promote with three separate feeds, a media feed, a 2.0 feed and an iTunes feed. Include a transcript or a summary of the podcast on the landing page, depending on the podcast length. If it is brief, only a summary reviewing the main points is necessary.

Optimizing Google Base Data Feeds

Google Base is a database where you can upload all kinds of online and offline content for sale. Your items will include labels and attributes to help describe the content you are uploading, making it searchable for users. Attributes are the words that describe the characteristics of your items. You can enter multiple values separated by commas for any given attribute. Labels are keywords that can be used to classify or describe your item, such as products, services, and even a house for sale.



The items you submit to Google Base will go in the Base directory, and some items, depending on relevance, might also go into the Google SERPs, Froogle or Google Maps. So the quality of your data is important if you want it to be found far and wide.

Use Google Base custom attributes to optimize your feeds. Google Base allows you to specify your own custom attributes, which means you can include additional information about your items. Unlímited custom attributes can be included in your tab-delimited bulk upload file. Detailed descriptions can make your items more relevant, getting them into the Google index and other vertical databases, providing more opportuníty for them to be found.

Since many of those uploading their data feeds to Google Base don't know about the custom attributes feature, you would gain a significant advantage because your feeds will be more successful than those of your competitors.

Another way to gain competitive advantage is to completely automate your Google Base data feeds. By automating your feeds, you ensure that the information uploaded to Google Base is up-to-date and accurate.

Automate your Google Base data feed by connecting it directly with your database with a process that pulls the most recent data once a day, submitting a new bulk upload to Google Base on a regular basis. Outsourcing this task takes about one day's time for setup, and then it becomes automated. One resource for such e-marketing services is Hudson's Horizons.

Though the fundamentals remain the same, search engine optimization is an ever evolving industry, adapting as the search landscape continues to change. It is now important to create and optimize many different types of content to dominate the SERPs. Optimizing your podcasts and Google Base data feeds will go a long way toward expanding search visibility.

About The Author
Susan Esparza is the Senior Editor at Bruce Clay. She joined Bruce Clay in November 2004 and has written extensively for clients and internal publications. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to the Bruce Clay organization.

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Tech Test: Google Checkout

It's been a year since Google launched Checkout,

Microsoft and Ask.com Join Forces to Protect Consumer Privacy

Microsoft and Ask.com announced their plan to devise a set of privacy principles that will give more protection and power to consumers. The companies are asking the Internet industry to back up their efforts in Web search and online advertising. Microsoft and Ask are proposing that technology leaders, online advertisers, and privacy advocates form a discussion to create the privacy principles. Check out all the details right here on WebProNews.

Lack of Trust in Search Engines

The results are in for a poll created as part of Hakia.com’s program, “A Search for Better Search.” The poll was conducted to learn what users think of search engines and if they trust them. WebProNews spoke with Hakia’s Chief Communications Officer, Rob Wyse, about the poll. Find out what he had to say along with the shocking results, only on WebProNews.

Google - DoubleClick to Face Congress

Committees in both the House and the Senate are investigating antitrust and privacy issues concerning the Google-DoubleClick deal. Back in April, Google purchased DoubleClick for $3.1 billion. Find out which companies are not happy with the deal, plus the scheduled date for the hearings, right here on WebProNews.

Google’s Latest Development

The world’s #1 provider of Web search and Internet advertising released a new service for business websites that lets visitors search for information within their sites. Google Custom Search Business Edition includes many applications and does not require businesses to run Google ads. Andy Steggles, President of Holiday Home Rental, was asked to take part in the launch. Steggles spoke with WebProNews about the tremendous impact this product will have on the market. Hear what Steggles had to say in the full story, right here on WebProNews.

Facebook’s Latest…

Facebook has been receiving some extra media attention lately. Some analysts believe the social networking mega site may not be worth as much as everyone thinks. Get all the details on WebProNews.

iPhone Update

AT&T has been getting a significant number of their competitors’ business. Also, a major overseas bidder will likely get the rights to seel the iPhone in Europe. For all the details, check out WebProNews.

Turn of Events for Internet Radio

Just when Internet radio supporters were beginning to lose all hope, last night’s events gave them encouragement. SoundExchange Director, John Simson, announced to the House Commerce Committee that webcasters can continue to stream after July 15th, which was the scheduled day of the fee increase. Dan McSwain of the Radio and Internet Newsletter, told WebProNews they are very pleased with this turn of events. Catch the full story including details on a proposed bill which could postpone the fee increase for 60 days, right here on WebProNews.

Looking Grim for Internet Radio

The Court of Appeals overturned the attempt by webmasters to delay the royalty rate deadline deadline which is scheduled for July 15th. SavetheNetRadio.org is urging listeners to call their Senators and Representatives to act on the Internet Radio Equality Act immediately. Stay tuned to WebProNews for the very latest details in this continuing story.

Affiliate Summit: Interview With Jeremy Schoemaker on Monetization

WebProNews spoke with Jeremy Schoemaker, AKA Shoemoney, at the Affiliate Summit in Miami. He shared tips about when to start considering monetization for a site, and also spam prevention methods. Watch our exclusive coverage from the Affiliate Summit in Miami for all the details.

Affiliate Summit: Stratigent’s Bill Bruno on Leveraging Web Analytics to Track Affiliate Programs

At the Affiliate Summit in Miami, Bill Bruno, Principal of Stratigent, LLC, spoke with WebProNews about his session on Leveraging Web Analytics to Track Affiliate Program. Although it is beneficial to have a campaign and track it, it does not stop there. Hear what the next step is, as well as other helpful tips straight from Bill Bruno, right here on WebProNews.

Affiliate Summit Miami: Mark Papia, FOX Interactive Media

WebProNews caught up with Mark Papia, the V.P. of Performance Marketing at FOX Interactive Media. In this exclusive interview, Papia talks about the future of MySpace and the competition it faces with other social networking sites.

Affiliate Summit: Google’s Rob Kniaz on the Affiliate Summit

At the Affiliate Summit in Miami, Google’s Product Manager, Rob Kniaz spoke with WebProNews about the conference. Google hoped to gain feedback from its users and they did. Hear how Google will use this feedback, plus how new affiliates can work with them to produce profits, only on WebProNews.

Affiliate Summit: Sam Harrelson on Affiliate Marketing and Social Networking

At the Affiliate Summit in Miami, WebProNews caught up with Sam Harrelson, Evangelist with Clicks2Customers, to talk about the relationship between affiliate marketing and social networking sites. Many affiliates are using these social networking sites to actually market themselves. Hear all of what Sam had to say, only on WebProNews.

Affiliate Summit: Joel Comm On The Next Internet Millionaire

WebProNews spoke with Joel Comm about his upcoming reality show, The Next Internet Millionaire. The first ever internet based reality show premieres soon, and you can check out all the details on WebProNews.

Affiliate Summit: Jay Berkowitz on Strategies For Affiliate Marketing

WebProNews spoke with Jay Berkowitz, CEO of TenGoldenRules.com, about everything from WEB 3.0 to a few critical strategies for affiliate marketing. Stay tuned to WebProNews for full coverage of the Affiliate Marketing Summit in Miami.

Affiliate Summit: Pete Wellborn on What You Don’t Know May Hurt You

WebProNews is in Miami covering the Affiliate Summit and caught up with Pete Wellborn of Wellborn and Wallace LLC who was one of the main speakers on “What you don’t know may hurt you”. Wellborn talks about how third parties can make you liable.

Ebay the new Craigslist Competitor?

EBay has released a new classifieds site similar to craigslist. While the two seperately owned sites have some very clear differences, they also have some unique things in common. Can eBay’s new site, Kijiji compete with the classified giant that already has a stable reputation? Check out the full story on WebProNews.

Is This Email Marketing Software All Hype

"Is this email marketing software all hype?

Or, does Mailloop REALLY have the potential to

help you grow a six-figure income Internet business?"

Product Review of "Mailloop: email and Business Automation Software"

Are you drowning in a sea of email chores...? Sure, email is now considered to be one of the top 3 essential Internet marketing strategies:

>>	A single email campaign can be worth $1,000s (if not TENS of $1,000s) in sales -- in less than 24 hours.
>>	And unlike like offline advertising, there are NO printing, envelope, or postage costs to take a bite out of your profits -- email is FREE to send.

... The PROBLEM is, unless you automate your email chores early in your business lifecycle, what you're *saving* on postage and printing costs COULD be eaten up by 100s of wasted hours.

It's not really FREE to send an email campaign if it takes you 3 days to actually get it out the door!

Fortunately, today there are software and services available that take the grunt work out of sending email campaigns, newsletters, and autoresponders...

... Leaving you free to worry about the fun stuff, like crafting high-impact email campaigns... or automating your backend sales with series of autoresponders!

A favorite on my list of tools is Derek Gehl's (of Internet Marketing Center fame) Mailloop -- email and Business Automation Software.

Are people REALLY increasing profits

with Mailloop? Or, is it all hype?

Personally, I've always been comfortable using and recommending Mailloop to my friends and business associates because it has a proven track-record.

The software has been around (and evolving through updates) since 1998... and was originally built by Derek's team to manage their own email marketing campaigns, which now...

Generate over $3.5 Million is sales per year!!!!!!

Of course, if you're just getting started, software that manages email campaigns worth MILLIONS of dollars per year might seem a bit out of your league.

So I think it's important to note that Mailloop also has a long, proven track-record of helping "Regular Joe's" who have started small (with NO opt-in list or experience sending email) grow to a six-figure income -- and beyond!

(If you visit Derek Gehl's website, you can read actual case studies of these real people, and see proof of their RESULTS! Click here now.)

Sure it's more affordable... but are you

giving up features and control?

If you're price conscious like me, you'll also appreciate the value-for-the-dollar Mailloop gives you.

Mailloop has been designed to give small and home-based business owners ALL the email automation tools you need, in one easy-to-use software interface...

So while many of the email management services used by the Fortune 500s will "two-bit" you to death with extra charges that can run into the $1,000s per year, with Mailloop you get everything you need to...

• Easily collect email addresses from an opt-in form on your website


• Subscribe and unsubscribe people from your list automatically


• Import existing lists of opt-in customers and subscribers


• Send professional-looking email campaigns -- in text and HTML


• Manage MULTIPLE newsletters from one interface


• Automate your customer service with autoresponders


• Send automated "follow-up" emails with unlimited autoresponders

... Plus tons more, all for one very reasonable, low one-time payment -- and NO EXTRA charges, ever!

What about support? Will you be crying

by your computer at 2 a.m.?

Here's where I really give Derek and his team some serious praise.

Until a couple of years ago, support for the Mailloop software was limited to some videos and a help manual. Yes, there were a few staff dedicated to supporting customers, but I generally get the impression they were spread too thin.

In the last couple of years, though, Derek and IMC have really beefed up their technical support... I take it this has happened in response to customer demand.

So now, not only has Mailloop been streamlined with these GREAT wizards that walk you step by step through all the critical tasks like sending your first email, setting up your first autoresponder, etc...

... Mailloop ALSO now comes with a complete suite of video tutorials, a customer support center, and personal support on-demand from a very knowledgeable, and VERY available, team of Internet marketing experts.

So getting set up with Mailloop and sending your first email campaign is a breeze...

The final verdict... Is Mailloop a diamond or a dud?

Overall, I give Mailloop my highest recommendation.

Not only do you get the entire suite of email management tools for a low, one-time payment -- a value of literally $1,000s per year...

... You also get unlimited support from IMC's experienced staff... something other service providers are charging $100+ per hour for!

And with Mailloop's track-record of helping regular people boost their incomes over six-figures per year, you can be confident that you're using a software that's already PROVEN to get results!

To get started with Mailloop, OR learn the strategies Derek Gehl used to make over $3.5 Million last year alone with email marketing, visit:http://mailloop.check-free.info/

I give Mailloop my HIGHEST recommendation!

Affiliate Summit Miami Hits Monday

Affiliate Summit Miami will be taking place July 8-10, and WebProNews will be there to bring you exclusive coverage. The event will have the experts speaking on topics such as Addressing Publishers’ Needs, Monetizing Communities, as well as many more helpful subjects. Google’s Product Manager, Rob Kniaz told WebProNews in over the phone that he is looking forward to the event and is anticipating a great time. Stay tuned to WebProNews for the full coverage of the 2007 Affiliate Summit Miami.

YouTube Does Not Have a Business Opportunity But This Does

Hot new eVo broadcast reveals sneak-preview reactions!
"Guys, you haven't seen nothing yet..."

"This is going to attract millions of people....There's a tidal wave on its way, there's no question about that!"

...Just a few quotes from the two eVo members who were given the chance to peek behind the curtain of eVo at the new brand. Suffice it to say, they were astonished by what they saw!

The Internet is the world’s fastest-growing marketplace.

Discover a market growing four times faster than the Internet.

The growth is worth the equivalent of $412 every second of every hour of every day.

http://tinyurl.com/27k9ln





http://tinyurl.com/27k9ln

Company Profile - YouTube

A look at online video pioneers YouTube and how they became one of the most popular desitinations on the web.

Computer Users Beware of Hitman Scams

Authorities are investigating a ring of “hitman” email scams that threaten each recipient’s life. As a result, the FBI has released a warning for computer users to be very careful with their personal information. Hear what FBI Special Agent Gail Marcinkiewicz told us about the case including precautions you can take to keep this scam from happening to you, only on WebProNews.

Online Video More Popular Than Ever

The use of online video has skyrocketed in recent years. While commonly considered the “mecca” of online video search, Youtube isn’t the only video site getting big hits. In an interview with WebProNews, Mike Vorhaus with Frank Magid & Associates, explains why online video is more popular than ever.

Microsoft and Intermap team up

An enhanced version of Virtual Earth 3-D by Microsoft has been released for Great Britain. Eric DesRoche, Senior Vice President of Intermap Technologies tells WebProNews the significance of these enhanced features. Watch the full story on WebProNews.

PayPal’s New Security Key

WebProNews caught up with Rajiv Dutta President of PayPal on the exhibit floor at Ebay Live in Boston. He explains the new release of the security key system from PayPal for Ebay users and non-ebay users.

Buzz is Building Or is it just Hype?

Buzz is Building

Or is it just Hype? Read on and see what You maybe missing!

How often have you wished you were in at the beginning of something that turns out to be huge?

Imagine taking 3 of the most powerful Web trends to create one of the biggest opportunities this decade!

Learn how having fun, being entertained and social networking can earn you Money!

Even better if that 'something huge' is coming from a company that already has a hugely successful product and has been established for over 5 years.

Evolution day is a special event along the way to the launch of something big. In fact I don't think big will do it justice but I'm not one for hype :-)

This new product is known to us, the distributors, as project e-play. Eplay is an online gaming platform with some twists that will make it unique.

And if you're already a networker, this is going to appeal to you BIG time.

Contact me for details CLICK HERE or read on, to find out how you can receive and read a privileged Insiders Report which will blow your mind.

You will then realise what you have in front of you.

You can actually take action and be active NOW. If you take action now, and over the next few weeks, you could earn $20,000 in your first month.

Online gaming, Evolution Day and project E-play - how it will work from a network marketing perspective

The online gaming market is HUGE. Marketing reports talk in millions of people and billions of dollars.

Online gaming is to South Korea what reality TV is to the United States: Huge.

Online gaming is by no means a fad, but a burgeoning business that has been embraced by the next generation of computer game consoles, remains a mainstay of PC and Mac gaming and is broadening its appeal to older generations as well as capturing the younger population.

Online gaming is predicted to be $7 billion by 2008.

Social networking sites are amongst the top visited sites on the Internet.

Social Networking is all about building trustworthy and everlasting relationships and as such, pretty much like in real life,

Forrester Research’s Vice President and Principal Analyst Charlene Li believe that social networking is becoming so important that it is like air, it is everywhere.

If you think the explosion of social networking is relegated to the high school and college crowd, you might be surprised at the results of a recent survey on online social networking.

Any way you slice it social networking is white hot – leveraging the very fabric of an increasingly digital society to thrive and grow exponentially.

Get your privileged Insiders Report which will blow your mind.
CLICK HERE

Discover a market growing FOUR times faster than the Internet.

The growth is worth the equivalent of $412 every SECOND of every hour of every day.
See why 28% (7.6 million) of one country’s online population visited this sector in just ONE month.

Find out why “Fortune 500” and “Blue-Chip” companies such as Sky TV and MTV Networks want a piece of the action.

Be one of the first to learn how this powerful business, using a simple system, can earn you a fortune!

Project e-play will combine these AND offer an awesome opportunity for the network marketer.

Imagine getting paid everytime a player you or one of your team introduced plays a game!

Project e-play is the codename for the latest offering from VWD (Virtual World Direct) - the company behind e-lottery.

E-lottery is already making great incomes for its affiliates and will continue to do so.

But this new string to our bow is going to have even more appeal to a broader market!There are companies that sell online gaming franchises for thousands of dollars up front and hundreds of dollars a month.

E-play will offer any entrepreneur the same potential at a fraction of the cost as well as providing a much richer player experience.

CLICK HERE
Get Your Privileged Insiders Report which will blow your mind.

© Phil Bradshaw 2007

eBay Research Tools

WebProNews Video's Abby Prince chatted with Anthony Sukow, CEO and president of Terapeak, a company that specializes in applications for eBay research.

Sukow announced at the conference the availability of a free research plug-in that allows eBayers to research auction trending, pricing, when to sell, and best features to highlight.

If you want the scoop on the competition, though, you'll have to pull out your wallet. Competitor research is "something they should pay for," said Sukow.

EBay pulls ads from Google over party

Evo is Coming

Google and SalesForce in online ad alliance

Google's street views have privacy advocates crying "Don't be Evil"

YouTube helped revolutionize Internet video

Web Video To TV

8 Tips To Create A Landing Page

By Ayat Shukairy (c) 2007

Introduction

You need copy for your landing page but you're not sure where to start. First let's clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:

• Signing up for a newsletter or filling out a förm
• Buying a product
• Reading informational pieces

What's going to keep them there? The structure, the language, and the visual appeal all play a part of it. Chëck out these tips to create a great landing page, or reinvent the one you already have.

The Structure

People arrive at your site looking for answers. They scan to see if they're in the right place and assess whether it's going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole picture.

The structure of the landing page in general should be matching that of the banner, äd or link they clicked on to get them there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret's äd for lingerie shows up and you clíck on it, you will be transferred to a landing page with the exact image and structure of the äd.

The Visuals

• Copy placement – Strategic use of copy and graphics will catch the visitor's attention. Don't muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don't choke it up with tons of mindless prose.
• Beauty is in the eye – Use a consistent color palette. If you have advertising or banners that link visitors to your website, make sure the concept and color scheme match across the board. It's also a great visual indicator for the visitor because they can easily identify that they're still in the right place.
• Simplify – Remove any distracting elements like advertising banners, links, or additional blocks of information from the page and get down to the specific message.
  

Here's How to Get All Your Google AdWords Pay-Per-Clicks FREE!

The Goal

Before you design the landing page, decide what the goal of the page will be. If you're looking for newsletter subscribers, the goal will be to have the visitor enter their information and become a member of your mailing líst.

Be a Sleuth

Do your research. Keep your visitors in mind when building your landing page and tailor it to suit their needs. By narrowing your options and focusing on your visitor, you'll stay on target.

Keep Your Focus
Keep the focus on you. You've dangled a large poster board over their head and pulled them in. Now that you've got them, don't give your visitors a reason to wander.

Use a Call to Action

A call to action, such as 'subscribe now' or 'get this offër' reminds the visitor why they are on your website. Place them toward the top of your page. For users that want to clíck, it allows them to find it easily. For those who are still deciding, it's a great reminder.
Many sites place the consultation or contact förm directly on the landing page, which may not be such a bad idea. Again, you need glaring calls to action. Don't add several useless links on the page that will take the visitor back to your main site; rather include the links that will get them to actually purchase your product/service.

Write Like a Pro

No, you don't have to hire one to look like one. What's the best way to come off like a professional? Create landing pages with no grammatical or spelling errors. I recently hit a website offering 'discount holideys.' As I clicked out of there, I pictured the four-star flea-bag motel by the swampland I might have booked if I stayed.

Reassure

People get leery when they're asked for their personal data. If you're asking for personal information, make sure you have a credible privacy policy to back you up.

About The Author

Ayat is the Director of the writing department at INVESP. She manages a team of writers that provide business writing services such as Grant writing, webcopy writing and optimized SEO article writing.

Bill Myers Tip of the Week

Bill Myers Tip of the Week

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A good time to buy a new computer

With the introduction of Windows Vista, computer manufacturers have seen a big drop in sales.

Would-be computer buyers are sitting on the sidelines waiting to see what problems Vista might bring, and they are just not buying computers.

This has resulted in a huge glut of unsold computer inventory going all the way back to the manufacturers.

In an effort to get rid of the excess inventory, computer manufacturers (including Dell, Apple, Sony and HP), are significantly reducing prices.

For example, as of this morning Dell is offering a Dimension E520 Desktop with 2.8GHz Dual Core, 1Gig Ram, 80GB hard drive, and a 19-inch LCD Monitor for $469 with free shipping.

The monitor alone is worth $200 - so it is like getting a new Dell computer for $269.

Dell is also offering a dual core notebook with 1 gig ram, 80 gig hard drive, dvd burner, wifi and more for $599.

These kinds of deals will be available until the manufacturers reduce their inventory - then the prices will go back up.

So, if you are in the market for a PC, now is a good time to buy - as long as you seek out and take advantage of the big price reduction sales.

And as I mentioned in last weeks tip, the best place to find deals like the ones above are:

http://www.dealhack.com
http://www.techbargains.com
http://www.dealcatcher.com

Bill Myers

< http://bmyers.check-free.info/ >
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Pan and Crop Sony in Sony Vegas Movie Studio



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That's it for this week! Bill Myers

7 Steps to Creating Your Own Podcast

By Donna Gunter

Listening to podcasts isn't something I enjoy or take time for, quite frankly. I'm a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need. However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I'm in the minority, I believe. The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust.

What is a podcast, anyway? A podcast is an audio file that you create in .mp3 format that is uploaded with an RSS (Really Simple Syndication) file to your server for your target market to download on any number of programs created to receive or subscribe to your audio file so that they can listen to it at their leisure on their computer or a personal mp3 device.

Why should you create a podcast? I think it serves as a marketing tool for the solo service professional, who might want to do one of the following:

§ create an Internet radio show or talk show in which you create content-rich broadcasts for your target market

§ conduct a teleclass series in which you interview experts who have solutions to problems faced by your target market

§ promote a printed book, ebook, or CD/DVD series by releasing promotional snippets to a wider audience

§ provide short and valuable expert tips to your target market (my Get More Clients Online podcast consists of the weekly article I write for my newsletter)

Many podcasts are about an hour in length, especially when they consist of recordings of radio shows or teleclasses. However, I think that the listening threshold for most people is about 10 minutes. So, that means that your podcast needs to be 10 minutes or less in length. If it's longer, you really have to grab their attention in the first 10 minutes to keep them listening for the full amount of time.

Good content and a good speaking voice are key to maintaining interest. Don't make your podcast one long advertisement for your services or products -- share some useful information with your target market to help them solve their problems. And, you need to have a good speaking voice. Nothing is worse than listening to someone read a speech with a monotone delivery. So, for maximum impact when you record your podcast (especially if you're just recording yourself), get up and walk around, smile, gesture, or do whatever you normally do when you deliver a speech. Modulate your voice, in much the same way that you would when you have a 1:1 conversation with someone -- put feeling and emotion into your words. I pretend like I'm talking to my best friend, and that helps me with a lively delivery.

What are the Steps to Creating a Podcast?

1. Listen to a few podcasts to get a feel for what others are doing. To listen, you'll need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a frëe online download. You'll also need to find podcasts, and the quickest way to do that is via podcast directories, which include the iTunes store. Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and Yahoo Podcasts has a podcast search. To find others, simply search online for "podcast directory

2. Plan your podcast. Who is your target market? What do they want to listen to? How will your podcast be unique from others in your industry? What's your format (interview others, host a teleclass, or record yourself)? How long will your podcast be? How frequently will you deliver your podcasts?

3. Record your podcast. Many people choose to record their podcast with a frëe piece of software called Audacity. It has an easy learning curve and advanced features for more experienced podcasters. Mac users might want to look at Garage Band. For best recording sound, don't use the microphone that came with your computer or that is built into your laptop. You'll want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.

4. Save and upload your podcast to your server. Once you've created your podcast in an mp3 file, you have to save it and upload it to a server via an FTP program (like CuteFTP) so that it's readily available. You can upload it to your website, or use one of the many podcasting hostíng services available. The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hostíng account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. That's why I use a fee-based audio service hostíng company, Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee. Another popular podcast hostíng company is Hipcast.com.

5. Create your podcast feed. You can create your podcast feed from scratch, but I recommend you use a feed service to do so. If you use a podcasting hostíng service, this feature is included in your service package. For everyone else, the quickest way to create your podcast feed is through Feedburner.com. This is the same service that creates RSS feeds for blogs. The advantage of creating your podcast feed from this site is that you can create a browser-friendly feed, track your circulation, and enhance your feed with its SmartCast technology

6. Publish and promote your podcast. If you use a podcasting hostíng service, the service will publish your podcast and notify various podcast directories about the availability of your new podcast. Or, you can enter the info directly into the major podcast directories. You'll also want to promote the podcast on your website, blog, and in your email newsletter. One of the easiest ways to do this is to add feed subscription buttons (called chiclets) to your sites. You'll have to cut and paste the HTML code into your templates to create the chiclets. You can get directions on how to publish subscription buttons from the various podcasters you want to feature. Lastly, you'll want to create "album art" for your podcast, or a graphic representation that many podcatchers upload with the mp3 file. Album art may be from 170x170 to 300x300 pixels square at 72 dpi. Any graphic designer can help you create this graphics file.

7. Make monëy from your podcast. Advertising on podcasts is still fairly new, but some companies like Fruitcast.com or PodcasterAds.com are places to start. Another option is to place Google Adsense listings on all of your sites listing your podcast, or seek sponsors for your podcasts, just like you would for a radio show.
Don't let the audio world pass you by! Podcasting is a very inexpensive way of helping you get the word out about what you do and what you offër to the world.

About The Author

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To sign up for more Frëe tips like these and claim your Frëe gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com.

Read about running an online bíz at her blog, http://www.getmoreclientsonlineblog.com or subscríbe to her Get More Clients Online Podcast