The stability in the future of search has recently been put into question due to the impact of social media on search. Since people are doing more and more searches on social sites such as Facebook and Twitter, does it mean that social media will eventually replace search engines?
Both Twitter and Facebook have launched real-time search engines within their service offerings, and the major search engines are still struggling to enter the real-time search arena. Heather Dougherty, the Research Director at Hitwise, said:
“I think this [social media] will become integrated as part of search but certainly not circumvent search entirely.”
Based upon this information, it is however fair to say that social media has changed SEO permanently. According to Hitwise data, the number of visits to social networking sites exceeds the number of visits to email sites. As a result, Dougherty suggests that marketers increase their efforts with social media in order to reach their customers better.
How have your SEO efforts changed as a result of social media? What role do you see social media playing in the future of search?
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