Once again, Matt Cutts broke Google news for us. He introduced Google Friend Connect API at PubCon South in Austin, Texas and WebProNews has exclusive details in the above video.
Matt prefaced the announcement by explaining how we are all publishers now due to YouTube, Facebook, blogs, etc. He went on to say how spam should not be large concern because at this point in time, the focus should be primarily on creating good content. After considering those factors, Google released the Google Friend Connect API to help both publishers and users become more social.
Google Friend Connect API provides more participation, comments, interactions, and also less spam. A couple of people on Matt’s own team produced plugins for WordPress, Drupal, and phpBB.
Matt makes no claim of perfection on this and even strongly encourages others to create better plugins since they are all Open Source.
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