Mark Jackson is the President/CEO of VIZION Interactive and while WebProNews was in Austin for PubCon, we had the chance to chat with him about building a keyword list and how big brands are beginning to embrace SEO. We all know that building an effective keyword list for your business is essential because those keywords are going to bring people to your site and ultimately bring you business.
Even though people are aware of the importance of building a keyword list, Mark says they tend to leave out one of the first and very important steps to the process, which is brainstorming. In this video, Mark suggests that businesses brainstorm to build a strong foundation of keywords.
He suggests involving the public relations department, customer service department, and even customers in the brainstorming process. Taking these steps can help get your creative juices flowing and can sometimes bring words to the surface that you might have overlooked.
Mark says:
“Many people will get focused primarily on the head of search, and if you want to look at the head of search, then you need to know who you are today; and then find who you might want to be when you grow up.”
Let competitive analysis be your road map. It is important for businesses to be aware of their competitors and the keywords and phrases that are driving people. Using that information, develop a strategy that is ideal for your business.
Lastly, Mark discusses how big brands are embracing SEO and what it means for small businesses and marketers. Mark indicates that smaller players can still hold their own against the big guys if they maintain authoritative sites that have quality content, valuable links, and creative tactics for visitor engagement.
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