Google Warning

Hi there

I just wanted to alert you to something Google are currently doing if you’re trying to do an Adword sales campaign on the internet. They’ve just introduced something they call a ‘Fast-Start’ whereby they help you do the marketing.


NOT a good idea. Here’s why…


A good friend of mine was having a hard time trying to make money from an Adword on this ‘fast start’ program and couldn’t figure out why. Just before he was about to abandon the whole thing, he thought he’d click on his ad to see what the actual visitor would see… and got a shock. Of course, what the visitor should have seen after clicking on this (or any) Adword is some sales info- a sales letter. Instead, the customer in this case was going straight to the order page!! Erm… no surprises there as to why sales were so low!


Why had this happened? Apparantly, because it was on this ‘fast-start’ program, some snot-nosed kid on the Google staff, after attending an hour’s class on marketing, made this change. He said, “customers don’t want all the hard-sell”. Could my friend get a refund? No. Should you use the fast-start program? You decide.

Anyway, thought I would save you some money! If you don’t know what a Google adword is, you should do as it’s a great way to make money. I’ll shortly be announcing a seminar date where I can explain more and we can meet up.


Best Regards


Jim Sheridan