Maximize Your Online Marketing Campaign to Its Full Potential

At PubCon South, Richard Zwicky of Enquisite gave an interesting history of analysis in the worlds of 1.0, 2.0, and 3.0. In this video, Richard discusses the differences in each and what companies can do to take full advantage of all their opportunities.

Richard recalls that in the 1.0 world, the application was the central focus. Users were forced to adapt their work flow to match that application. In the 2.0 world, the application was modified to fit the user’s work flow and needs.

The world of 3.0 is about getting the data to turn into actions and knowing what to expect from data in order to act upon it. In his presentation, Richard listed the following predictions about Web 3.0:

- How we collect data might change
- Channels to reach customers will change
- How we use the data will change (static and dynamic creation, reputation management, social media, etc.)
- What we try to accomplish with the data won’t change (branding/sale)
- How we define value will evolve

Richard emphasizes the importance of acting on your data and realizing its potential. Enquisite now has a product in beta called Enquisite Campaign that looks at your potential and helps you understand it. The product tells you how much value you’re getting from your existing campaign and also allows you to see other opportunities that you should be utilizing. According to Enquisite’s site, those opportunities are:

- The opportunity potential of each keyword
- The keywords with the highest potential in the portfolio
- The best suited keyword candidates for optimization in the portfolio
- Keywords that are driving traffic to the site, but not being targeted
- Keywords not currently driving traffic to site, but with significant potential value.

For more information on Enquisite Campaign, check out their site.

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Speed Up Your Landing Page Testing

Tim Ash always shares the latest landing page optimization news with us, and he didn’t leave us out when he made a big announcement at PubCon South. In this video, Tim reveals a partnership that will make a marketer’s job a lot easier.

SiteTuners.com is partnering with OnDialog in an effort to break down many barriers marketers face. OnDialog offers landing page creation software, which gives marketers complete control. Entirely on their own, marketers can “design, develop, and deploy” landing pages directly from their desktop. The landing pages are then available for immediate use.

SiteTuners has incorporated its very powerful and fully automated tuning engine technology into OnDialog’s software to produce even better results. Marketers can include images, headlines, and remove and update their landing pages. It eliminates any barriers with IT since marketers manage it on their own.

Tim says the product will be in Beta within the next couple of weeks and we can expect a full announcement in a month or so. Stay tuned to WebProNews this week because Mike McDonald will be interviewing Tim at SES New York and we may have an update to the announcement.

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Headlines That Will Knock Your Socks Off!

Do you struggle to come up with witty and clever headlines? I think everyone does except Copy Blogger Founder Brian Clark. In this video, Brian shares some valuable information in regards to writing headlines.

First of all, do you understand how important your headlines actually are? If your content is part of your marketing strategy than your headline had better be good. If it’s not good enough to get people to keep reading, then you are missing out on links, social bookmarking, and sales.

Brian says that people obsess too much about the placement of keywords. While they are important especially for the search engines, what they are “wrapped up in” is more important. Your phrasing ultimately determines how much attention you get which therefore, determines your links, sales, etc.

According to Brian, the headline should be viewed as a “promise.” He says that you are essentially promising the readers that your content is valuable enough for them to invest their time and attention to what you have to say.

The headline has to be compelling, but that doesn’t mean it has to be controversial to prove that it is compelling. Brian actually says the method of being controversial is overused and in order to be truly effective, suggests going beyond being controversial and experiment with other techniques.

As far as length goes, Brian says to make your headline “as long as necessary.” It’s better to have a longer title to encourage the reader to keep reading than to make it too brief and reduce interest. Brian recommends having a headline of 8-10 words as a good rule of thumb to follow.

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What’s Happening with Social Media and Businesses?

Chris Brogan and Lee Odden have been teased about their striking resemblance to each other, so WebProNews decided to feed to the humor and interviewed them together. Both Lee and Chris are a lot of fun, and they are also very knowledgeable in the Internet marketing industry.

In this video from PubCon South, the two discuss social media and where it fits into marketing. Chris says that we are seeing more and more larger companies embracing social media. There are also many people using social sites because they think they can “get rich quick.” As companies determine how to effectively use social media, Chris predicts the number of “get rich quick” people will rapidly decline.

Lee agrees with Chris’s outlook and points out that companies are now discovering exactly where they are getting the most return and capitalizing in those areas. He says social media has now become a natural part of marketing.

There are however, risks involved in social marketing if companies don’t have a solid plan in place when they start their social efforts. Lee’s company, TopRank Marketing, suggests that companies construct a social media road map, which requires them to identify their audience, behaviors, and specific objectives.

After these factors are determined, companies can decide on what their social strategy is, whether it be blogging or social networks. From there, companies need to choose what tools they are going to use and decide how they will track their success. When measuring progress, Lee says it is important to measure goals in actual conversions and not simply by the number of friends or followers the company acquires.

Chris follows up on that point by explaining the importance of putting the “physical connector” back into social media. The overall marketing plan should contain traditional marketing tactics, which includes a physical side, as well as Internet marketing strategies and social media.

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Getting Your Affiliate Marketing Program Noticed

Since Missy Ward is the Co-founder of the Affiliate Summit conference series, we thought she would be a great candidate to get affiliate marketing advice from. As evidenced in this video, Missy offers up some compelling suggestions regarding affiliate marketing.

While there are many rewards to affiliate marketing, there are also a few risks that people don’t always consider. Risks can include fraud, brand damage, and even legal issues. Missy says the rewards far outweigh the risks. A few of the rewards she points out are low start up and customer acquisition costs, driven sales force, and a channel to search marketing strategies.

Now that you know that there are both risks and rewards, you’re ready to continue with your affiliate program. But how do you get noticed? Missy says she gets asked that question all the time. In her session at PubCon South, she gave the following answers to this question:

- Provide tutorials
- Get to know your affiliates
- Get social - Blog, Facebook, Twitter, etc.
- Share metrics
- Attend and organize affiliate marketing events
- Speak and get published
- Establish relationships with journalists and bloggers
- Get listed in affiliate directories
- Advertise to recruit affiliates

Missy also recommends actively participating in affiliate marketing forums such as ABestWeb.

Lastly, before starting an affiliate program, make sure you have the time and resources to invest in it. If you don’t, you will be left with an affiliate program that does not perform.

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Universal Search, Changing the Game of SEO

Universal and blended search has had a tremendous impact not only on searchers but also on SEOs. In this video, Amanda Watlington explains how universal/blended search has pushed SEO into a new position. With all the different forms of content that universal/blended search returns, SEOs have to look beyond the site.

Back in the early days of SEO in 1995, Amanda says that SEOs were classified as soloists. They worked closely with IT departments and in some cases, worked more with IT than they did with marketing departments.

Today, the game has changed. The SEO is, as Amanda calls him/her, a “visibility manager” or a “symphony conductor.” SEOs have to look at sites such YouTube, Flickr, and networking sites and work with videographers, public relations, and content providers in order to adapt to the game of universal/blended search.

In her session as PubCon South, Amanda listed the following steps for SEOs to succeed:

- Inventory the available digital assets
- Look for overlooked opportunities
- Audit current optimization success
- Find the gaps and close them
- Plan an attack based on business needs, not on what you think the engines want
- Monitor the results
- Get smart with the metrics

An important point that Amanda stresses is that even though SEO has changed as a results of universal/blended search, the expectations have not changed. If you expect changes and are prepared for them when they come, you will be able to alter your game and continue your work effectively.

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Google Details Latest Analytics Announcements

Because Google Analytics has made several announcements recently, WebProNews caught up with Paul Botto, Head of Analytics Sales at Google, to catch us up on the latest news with GA. In this video from PubCon South, Paul explains Advanced Segmentation, the Google Analytics Individual Qualification Program, and Event Tracking.

First of all, Advanced Segmentation allows users to segment their visitors according to the specific demographics they want to know. Users can compare segments and key performance metrics side-by-side. It gives a better understanding of your traffic and visitors and could let you know areas that need to be improved.

Just two weeks ago, Google Analytics launched their new skills qualification program, Google Analytics Individual Qualification (GAIQ). Google offers an online course that includes Web analytics techniques and GA implementation, administration, and analysis tools. The qualification does require a small fee, but it reflects the knowledge of the analytics user and as Paul mentions, serves also as a resume builder.

The announcement that Paul is most excited about and that directly impacts sites such as our WebProNews Videos site is Event Tracking. Although Event Tracking isn’t completely new to GA, Google has made recent updates to it since its initial release.

As the Internet has evolved, Paul says it is more interactive and provides a movie-like experience. Tracking this performance is more challenging than tracking a typical page-by-page experience.

Event Tracking comes into play here since it allows users to track what is actually taking place on the site. It shows what objects (such as a video on our site) visitors are using, what actions (play, stop, rewind, etc.) they are taking on the objects, and what labels (headlines or titles) they are using the most.

For more information on all these announcements, check out the Google Analytics Blog.

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Making Twitter Work for You

Most people dwell too much on the “rules” or accepted expectations for sites like Twitter. In this video, Michael Gray points out that there is no right way or wrong way to use Twitter. He says the only right way is when you are getting out of it what you want and what you’re putting into it.

What works for one person or business may not work for you. Therefore, it is important to determine your goals early and to do whatever you have to do to meet your goals.

Michael does give some basic tips that everyone could adopt and practice to build their reputation in the community. They are:

- Be polite
- Make friends
- Start conversations
- Ask questions
- Answer questions

Most people prefer tweets that are not self-promoting. Michael says bigger brands have more flexibility in this regard, but even they should not take advantage of it. Twitter is about engagement and most self-promotions do not encourage it.

The value you receive from Twitter is ultimately determined when you identify your goals and work to meet them. It’s not about how many followers you acquire. What really matters is how many of those followers actually know who you are and are helping you meet your goals.

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How Twitter Can Help You Do Just About Anything

You never know what to expect from Chris Winfeld. So it was really a no surprise to know that he let Twitter do his entire presentation for PubCon South! What’s even better and also no surprise is that Chris’s presentation was full of valuable information that people can easily apply.

In this video, Chris explains that the best way to learn about Twitter is to use it, which is why he used the tool to do his presentation. He asked 4 questions and received around 165 responses over the course of an hour. His questions were:

1. How does Twitter help you work on a daily basis?
2. What’s the best thing that’s happened to you professionally because of Twitter?
3. How can you use Twitter to increase traffic and ultimately get more business?
4. What’s your favorite part of the community here?

Some people responded with very serious answers, and others were more light-hearted and funny. Businesses that use Twitter can get instant feedback about what their customers and potential customers think about them. People using Twitter as a personal branding tool can interact with other people that they would have never known if it wasn’t for Twitter.

If Chris had conducted his survey the old-fashioned way, AKA email, he would not have received his results in an hour’s time and also, would not have gotten many of the responses he received. As Chris states, his results show how powerful Twitter actually is. He also proved that Twitter could be used successfully in many different ways.

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How To Start A Blog Using Wordpress Blogging Software

By Cory Threlfall in Blogs & Podcasts

I really enjoy blogging now that I have learned the essentials of how to start a blog and keeping it updated regularly. While you can’t learn all there is to know about starting a blog in 15 minutes, that is really all it takes to get one set up on the internet using the steps I’m about to share with you in this article.

If you want to reduce the risks involved with starting a blog then make a plan now to read this powerful information regarding it.

With that said are you ready to get started on setting up your first blog using Wordpress, the most popular blogging software on the web today?

I’m sure you are because that’s why your here right now in the first place.

Enough said already. Lets move on to Step #1.

Step #1: Choose a niche your passionate about.

I was blow away by how powerful choosing the right niche really is. Here’s why? Why start something you have NO interest in. Remember, your going to be producing content about a topic and if you have no interest in it you’re setting yourself up for failure. By choosing a niche your passionate about you’ll love blogging about it every day or every other day.

Believe me, this is the most important step to understand so choose wisely.

Step #2: Register a domain name around your niche.

Now don’t let this next step scare you. It’s very easy to register a Domain Name. Here’s what you do.

Go to - www.domainsbot.com - and enter in one of your main keywords related to your niche. For example - self improvement. From there Domains Bot will search its database of all available domain names around your keyword phrase and present you with the results. It doesn’t get any easier then this.

Once that is done and you have found a domain name you like that is focused around your niche it’s time now to register it with one of the domain registry services Domains Bot has built in to its service. To do this simply click on the ‘Buy Now’ button. From there choose a domain register and set up an account, then proceed to follow the steps it guides you through.

Once you’ve finished that move on to Step #3.

Step #3: Get a web hosting account set up.

Setting up a hosting account is easy as well. Things that are new to us always seen difficult, just be patient and follow the steps each service has in place for you. So with that said it’s time now to set up your web hosting account.

First go to - www.bighosts.com. Here you’ll find web hosting reviews so you can make a sound decision on which web hosting service you want to use. Take your time and read through a few of the reviews.

Once you’ve selected a web hosting service and set up your web hosting account and have followed there emailed instructions for adding your new domain name to your web hosting account, proceed to Step #4.

Step #4: Install wordpress blogging software using Fantastico through your cpanel.

Assuming you are logged into your web hosting account and things are working smoothly with your new domain name it is now time to install Wordpress using Fantastico. What you need to do now is login into your cpanel(Control Panel) using your login information you received from your web host and scroll down the page and locate the Fantastico icon.

Click on the icon and follow the instructions Fantastico guides you through. This only takes about 2 - 5 minutes. It’s very straight forward.

Once you’ve completed that and have everything installed you’ll be given an login admin URL along with your username and password you set up. Simply login into your new wordpress blog using your username and password.

That’s it. Your blog is up and live. Now all you have to do is choose your theme and plugins.

Here’s a few resources for you to get started with. For Wordpress Themes go to - www.wpthemesfree.com - and for Wordpress Plugins go to - www.wp-plugins.net/beta/.

Now this may take you a little more then 15 minutes the first time around but after you do this a few times your timing will increase.

Remember, these are just the basic steps to setting up your Wordpress blog using Fantastico and getting it online, but is the easiest in the long run.

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Cory Threlfall - Looking to become an expert blogger in record time AND are serious about earning BIG money with blogging, then I highly recommend you check out my honest make money blogging product reviews. I’ve checked out all the top blogging products on the Internet and these are the ones that I think will benefit you most ==> How To Start A Blog

Google Introduces Google Friend Connect API

Once again, Matt Cutts broke Google news for us. He introduced Google Friend Connect API at PubCon South in Austin, Texas and WebProNews has exclusive details in the above video.

Matt prefaced the announcement by explaining how we are all publishers now due to YouTube, Facebook, blogs, etc. He went on to say how spam should not be large concern because at this point in time, the focus should be primarily on creating good content. After considering those factors, Google released the Google Friend Connect API to help both publishers and users become more social.

Google Friend Connect API provides more participation, comments, interactions, and also less spam. A couple of people on Matt’s own team produced plugins for WordPress, Drupal, and phpBB.

Matt makes no claim of perfection on this and even strongly encourages others to create better plugins since they are all Open Source.

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What happens to your online presence when you die in real life?

by Nicholas Deleon


So here’s a weird question for y’all: what happens when you die? More specifically, what happens to the “online version” of you? Will your World of Warcraft guild hold a funeral for you, one that’s promptly invaded by a bunch of rival faction jerks? Will there be a Facebook “We miss you, man” group? Does anyone in your life have the password to you Gmail account, should you need to contact your contacts? “Remember Bill? Yeah, he doesn’t live here anymore.”

It’s apparently a big problem in online worlds such as World of Warcraft. Blizzard doesn’t exactly release account information willy nilly, so getting into contact with your former guild members, people who depend[ed] on your heals and buffs and the like, can be a huge pain in the behind. (Pardon my French.) And because people tend to drop dead, for lack of a better term, they often don’t have a Plan B, let alone Plan A, vis-à-vis their online presence.

You can do like one Oklahoma man did last year. He had a USB flash drive filled with all sorts of important contact information. “Break glass in case of emergency” type of thing. So, upon his death, his son fired up the flash drive, and was able to contact all the important folks in his life, virtual or otherwise.

Then there’s those e-mail services that promise to send e-mails after your death—“hey, man, I did cheat in that foot race in high school.”

Adapting to the Growing Mobile Sector

While there was not a specific session dedicated to mobile at SMX West, it still proved to be a hot topic. As Cindy Krum points out in this video, mobile was discussed in many sessions at the show.

Mobile is being integrated into many areas such as analytics and online and offline business. In particular with online and offline business, mobile helps to bridge the gap between the two.

Mobile has become increasingly popular in the entire industry because it plays a large role in what we can expect. As many people have predicted, everyone will have a Web-enabled device in the future. Cindy explains how this prediction not only means mobile phones, but also indicates Web-enabled devices such as a GPS, MP3, and camera.

Another contributing factor to add to the popularity of mobile is the continuing changes of the mobile search algorithm. As it gets smarter, it can recognize the Web-enabled device and then personalize search results based upon what it knows. For example, Cindy describes how the owners of a Sidekick and Blackberry are very different people and that the mobile algorithm can acknowledge that.

Most importantly, websites need to be ready to adapt to these mobile devices. Cindy recommends that webmasters use a “device independent design” which would allow the site to run on any device. People using mobile devices have an immediate need and a website should be prepared to respond to it efficiently.

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I have shocking news for you...

Hi,

I checked my email this morning and there it was...

... a message from the Internet Marketing Center's Derek Gehl,
one of THE smartest Internet marketers I know, telling me he's
retiring.

I'm still in shock!

At first, I was actually a little confused. Now more than EVER,
(think 'recession'), people need some SERIOUS help making
money online...

... and he just up and quits?!

But then I checked out the special web page he posted explaining
in more detail why he's retiring, and it all made sense...

He's NOT leaving everyone high and dry. As a final "farewell,"
he's actually putting together a complete braindump of
everything he *knows* about making money on the Internet!

That's $100 MILLION worth of experience, strategies, and
moneymaking secrets.

And that's why I'm emailing you today...

I know that the website where you can find out about Derek's
entire collection of Internet marketing strategies is only
going to be available for a short time, so you need to check
it out RIGHT AWAY!

Just follow this link:

http://insiderscourse.check-free.info

All the best,

Phil

P.S. If you've been struggling to make money online, this last
"hurrah" from Derek is the EXACT kick in the pants you need to
FINALLY start your own successful website.

Derek's created more success stories than any other "guru" out
there, so you KNOW his strategies will work for you, too.

http://insiderscourse.check-free.info