Guarantee Conversions on Your Landing Pages

Given the economic environment we are all living in, businesses cannot afford to not have their landing pages convert. In this video from SES NYC, Tim Ash gives two distinct ways to ensure that they will convert.
1. Apply best practices to it2. Ask your audience
One of the biggest problems Tim sees when analyzing landing pages is a problem with clutter. The business needs to have a clear call to action. Allow the customer to focus on their current transaction and don’t confuse them with too many options. Consider basic usability tips when applying your best practices.
Businesses have to keep up with the current trends and know what their audience wants. It is vitally important to get involved and communicate with the audience. If you give your audience what they want, you will have better results, which translates into more revenue.
On the topic of tools, Tim gives 2 recommendations. The first is Google Website Optimizer. This is a free tool that Google offers which allows users to conduct both A/B split testing and multivariate testing. Tim says it is a very powerful tool that is effective for both beginners and advanced users.
The second tool that Tim recommends is OnDialog. Tim prefaced this solution in an interview with us at PubCon South. OnDialog provides landing page creation software that puts the marketer in control. Tim’s company, SiteTuners has partnered with OnDialog and incorporated its tuning engine technology into their software. The tool allows more tests in parallel and bases data on actual results.

Guarantee Conversions on Your Landing Pages

Given the economic environment we are all living in, businesses cannot afford to not have their landing pages convert. In this video from SES NYC, Tim Ash gives two distinct ways to ensure that they will convert.

1. Apply best practices to it
2. Ask your audience

One of the biggest problems Tim sees when analyzing landing pages is a problem with clutter. The business needs to have a clear call to action. Allow the customer to focus on their current transaction and don’t confuse them with too many options. Consider basic usability tips when applying your best practices.

Businesses have to keep up with the current trends and know what their audience wants. It is vitally important to get involved and communicate with the audience. If you give your audience what they want, you will have better results, which translates into more revenue.

On the topic of tools, Tim gives 2 recommendations. The first is Google Website Optimizer. This is a free tool that Google offers which allows users to conduct both A/B split testing and multivariate testing. Tim says it is a very powerful tool that is effective for both beginners and advanced users.

The second tool that Tim recommends is OnDialog. Tim prefaced this solution in an interview with us at PubCon South. OnDialog provides landing page creation software that puts the marketer in control. Tim’s company, SiteTuners has partnered with OnDialog and incorporated its tuning engine technology into their software. The tool allows more tests in parallel and bases data on actual results.

In the above video, Tim indicated that an official announcement regarding OnDialog may take place at SES, so be sure to stay tuned to WPN for an update.

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Speed Up Your Landing Page Testing

Tim Ash always shares the latest landing page optimization news with us, and he didn’t leave us out when he made a big announcement at PubCon South. In this video, Tim reveals a partnership that will make a marketer’s job a lot easier.

SiteTuners.com is partnering with OnDialog in an effort to break down many barriers marketers face. OnDialog offers landing page creation software, which gives marketers complete control. Entirely on their own, marketers can “design, develop, and deploy” landing pages directly from their desktop. The landing pages are then available for immediate use.

SiteTuners has incorporated its very powerful and fully automated tuning engine technology into OnDialog’s software to produce even better results. Marketers can include images, headlines, and remove and update their landing pages. It eliminates any barriers with IT since marketers manage it on their own.

Tim says the product will be in Beta within the next couple of weeks and we can expect a full announcement in a month or so. Stay tuned to WebProNews this week because Mike McDonald will be interviewing Tim at SES New York and we may have an update to the announcement.

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