Marketing Strategies for Mobile

As mobile devices become more and more popular, the importance mobile marketing becomes greater as well. Cindy Krum of Rank-Mobile always keeps us updated on what’s going on in the mobile market and this video from SES New York is no exception.

Cindy actively promotes having only one website by making your existing website provide mobile capabilities too. The same goes with marketing strategies. Cindy suggests that businesses integrate their mobile marketing strategy into their existing marketing strategy to get the best results.

The mobile Web is not just the current trend; it’s here to stay. Not only Cindy, but also many others including Dr. Vint Cerf, believe mobile will play a large role in the future. Based upon that information, Cindy believes if you embrace mobile now, you have the opportunity to pull ahead of your competitors.

So how do you integrate mobile into your overall marketing strategy? Here are a few quick tips from Cindy:

- Follow all traditional and local SEO best practices
- Provide info relevant to mobile users
- Submit your site to mobile search engines and directions
- Don’t rely on: Embedded images, Objects, Scripts, Frames, Flash, Pop-up Windows, Mouse-over trends

There are many mobile applications for search, which are taking feeds from existing search engines and integrating results into their own. Determine where they are getting their data from and make sure you are ranking well there. For mobile SEO, Cindy suggests coding in XHTML, employing multiple style sheets, and using CSS.

For more information on Cindy’s mobile strategies, check out Rank-Mobile.

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Adapting to the Growing Mobile Sector

While there was not a specific session dedicated to mobile at SMX West, it still proved to be a hot topic. As Cindy Krum points out in this video, mobile was discussed in many sessions at the show.

Mobile is being integrated into many areas such as analytics and online and offline business. In particular with online and offline business, mobile helps to bridge the gap between the two.

Mobile has become increasingly popular in the entire industry because it plays a large role in what we can expect. As many people have predicted, everyone will have a Web-enabled device in the future. Cindy explains how this prediction not only means mobile phones, but also indicates Web-enabled devices such as a GPS, MP3, and camera.

Another contributing factor to add to the popularity of mobile is the continuing changes of the mobile search algorithm. As it gets smarter, it can recognize the Web-enabled device and then personalize search results based upon what it knows. For example, Cindy describes how the owners of a Sidekick and Blackberry are very different people and that the mobile algorithm can acknowledge that.

Most importantly, websites need to be ready to adapt to these mobile devices. Cindy recommends that webmasters use a “device independent design” which would allow the site to run on any device. People using mobile devices have an immediate need and a website should be prepared to respond to it efficiently.

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Stay Connected with GiiNii Mini Movit

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One product that produced a lot of hype at the recent CES show was the GiiNii Mini Movit. The mobile Internet and social networking device allows you to stay connected any time and anywhere. One of the most intriguing elements of this device is the fact that it is carrier-independent. Dennis Sones, the Chief Marketing Officer of GiiNii, told Mike McDonald the Movit permits free calling wherever you find a WiFi hotspot.

Other features include:

- Skype-enabled
- Built-in microphone and speaker to make Skype calls
- Bluetooth 2.0
- 4.3-inch, 480 x 272 pixel touchscreen
- Easily accessible touch keyboard
- Address book
- Front-facing camera (used also as a webcam) and video functionality
- Built-in lithium battery (lasts 6-8 hours)
- Easy access to social networks
- 256 MB of internal storage
- MicroSD slot

The Movit is Android-based and contains an open source platform. An exact price for the device has not been revealed, but GiiNii representatives did say the cost would be lower than the iPod touch. GPS Obsessed reports the expected price to be $149.

GiiNii Movit is set for release during the third quarter of this year and will be available at Walgreens, Walmart, Amazon.com, Target, and zbezt.com.

Now for your thoughts - some speculate that Movit poses a threat for the iPod touch and the iPhone. What do you think? Is this a device that will shift the focus away from Apple?

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