The Power of Thumbnails and Images

According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested.

The Power of Thumbnails and Images

Future of Search

The search industry is always changing as a result of advancement and development. In this video, Anne Kennedy discusses these changes and how they impact the future of search.

Anne has examined the marketplace, researched Google’s investments, and studied how people use and access the Web. Based upon her investigation, she found that customers will look for products and services with video and Twitter. She also discovered that these actions would take place on mobile devices.

According to comScore, the mobile audience in the UK has increased by 10 percent. It has however, doubled in the U.S.

How does Google fit into all this? According to Anne, many people speculate that Google should purchase Twitter, comparing it to YouTube. Anne says that YouTube grew so rapidly that it needed someone like Google to maintain and support its technology. She believes the YouTube acquisition was beneficial to the search giant because YouTube is the television platform for Google to use to develop Google TV as an advertising model.

As a result of its high market penetration, Google has to constantly find methods to sell and reach its customers. If social networks continue to grow and people turn to them for search, and if Google sees that it needs to find more ways to increase its advertising revenue, Anne says that Google may consider purchasing a social network such as Twitter.

The fact that many of the social networks lack a revenue model could be one reason that large players such as Google are hesitant to acquire them. Another drawback for Google at least, is traditional advertisers.

Despite all the questions and speculations, most people agree that the industry has to build new models to quantify spending and determine results. Anne says there is a model that is currently under development called visibility scoring. It looks at the data of visibility outside the site instead of only looking at the traffic on the site.

Although marketers can see the benefits of social media especially in the area of brand awareness, C-level executives have a harder time seeing growth unless they see actual profitability in numbers. With that being said and as budgets continually get tighter, it is even more imperative that models such as that described above emerge.

More WebProNews Videos

Online Video Mysteries Revealed

Why is video so hot right now? According to Greg Jarboe of SEO-PR, the reason people are creating videos right now is because so many other people are as well. It is simply a chain reaction.

In this video from SES NY, Greg discusses several topics and questions regarding video. Monetization is a hot topic surrounding video since many people struggle with it. On the positive side, initial startup costs are feasible for most users and are only going to get better. Remember the Blendtec campaign? They started with $50 dollars and produced 5 videos, which gave them a 700 percent increase in revenue.

Video can be done on a small budget, but ongoing video campaigns can become expensive. Greg says that each video needs to have its own marketing objective and also be monetized individually. He goes on to say that “every video doesn’t have to go viral to be a success.” Whether or not your business meets your objective is the factor that determines success.

Marketing video is another hot area of interest right now. According to Greg, marketers have to realize that video marketing doesn’t follow traditional marketing standards. He also says marketers need to understand video segmentation. The whole world is not your audience. Businesses do not need to attract a mass audience to meet their goals. Instead, they need to determine who their target market is, and then act accordingly.

Advertising and video have had their fair share of differences from the beginning of the online video boom. Greg says the ad’s placement isn’t the challenging issue. However, the relevancy of the ad’s placement is what really matters. Video advertising will get easier and better and Greg indicates that that time is not too far down the road.

All this information and more is featured in Greg Jarboe’s upcoming book, YouTube and Video Marketing: An Hour a Day that is set to be published in August.

More WebProNews Videos