Google Matt Cutts Explains Caffeine Update

Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.

How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.

Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”

This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.

If you would like to try Caffeine, you can check it out at: http://www2.sandbox.google.com.

Truth About Search Engine Optimization

Rebecca Lieb’s The Truth About Search Engine Optimization

Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book, The Truth About Search Engine Optimization.

Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.

The book is geared toward marketing managers and chief marketing officers, but Rebecca says that it contains usable information for anyone wanting to be found on the Internet. Rebecca included all the recent hot topics such as social media, video, online PR, and blogs and how they interact with search engine optimization.

Also in the video above, Rebecca discusses the importance of building online communities. Your business not only needs to have a consistent presence on Web, but it also needs to have a consistent presence in the area of social.

Social media has been a running theme at recent shows and it is not going to go away. Leveraging social media and online communities provide more value to your business now than they ever did, due to the economic downturn and marketing budget cuts.

For more information on social and search engine optimization, check out Rebecca Lieb’s book.

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Twitter Exclusively As A Marketing Tool?

The SEO/SEM community loves Twitter. The term “loves” in this sense is used in the strongest possible manner. Guy Kawasaki loves Twitter also, but views it strictly as a marketing tool. His strong stance in this area brought about a large response from attendees of SES New York.

Sage Lewis was among the attendees at the event and expressed some concern about Guy’s position. As he shares in this video, Sage was very excited to attend the keynote address from Guy Kawasaki and hear what he had to say. Even so, he admits that he was surprised by Guy’s message.

As mentioned above, Guy actively advocates Twitter as a marketing tool. His marketing philosophy is to obtain as many followers as possible and to measure success based on retweets.

While Sage respects Guy’s openness and the extremeness of his position, at the same time, he has mixed feelings about it. He does not like that Guy has up to 3 other people tweeting on his behalf and calls it “provocative.” Although there is no concrete measurement model for social media yet, Sage doesn’t know if Guy’s methodology is the correct solution. At this point, the measurement model has to be “home-grown” and based on individual business goals.

Sage isn’t the only one who has mixed feelings about Guy’s use of Twitter. Lisa Barone over at Outspoken Media live blogged Guy’s keynote and expressed some strong feelings toward Guy’s position on Twitter. She also received a large amount of feedback from her readers, some in her favor and others siding with Guy.

Li Evans of KeyRelevance also voiced her opinion on the issue over on SEM ClubHouse. What’s your take on the issue? Do you agree with Guy Kawasaki and his Twitter habits or do you have different feelings?

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