Wednesday, January 13, 2010
Instant Fast Traffic guide on traffic generation strategies
See What Instant Fast Traffic Can Do For Your Site
The brains behind Instant Fast Traffic are Joel Chue and Alvin Huang, guys I haven’t even heard about, but if Instant Fast Traffic is anything to go by, these guys are the ones to watch. Instant Fast Traffic is a 3 Module guide on traffic generation strategies, and each module is guaranteed to give you a free pass to a massive source of traffic from practically anywhere on the Internet. You’ll find strategies covering link building to article directory submissions, and even social networking. Let’s take a closer look at what these 3 modules cover.
The first module, called Search Domination Traffic, talks about strategies in which any marketer can use to get their websites optimized for search engines through link building. From email signatures to classifieds to web rings, these elements are often overlooked, but surprisingly highly effective in getting your links out there for the droves of traffic to click through. I personally have never thought of using Wikipedia as a source of free traffic, so it came as a surprise when I discovered that I could indeed funnel traffic from Wikipedia and onto my website.
The second module, aptly named Content Traffic Invasion, covers content strategies and viral strategies. In essence, it teaches you how to optimize your sites and links using keywords, how article directory submissions can give you those much needed backlinks, and how forum marketing can be a highly effective tool in your traffic generation efforts. It also covers strategies that can make your links viral, from using quizzes to giving away free content, and even using Resell Rights Products to generate massive traffic to your sites.
The last module, Underground Traffic Funnels, discusses ways social networking sites can be used to promote your links, and how one can make their links even more viral through these sites. From social bookmarking to using MySpace and Facebook, Joel and Alvin leaves no stone unturned as they discuss practically every aspect there is to know about getting your links out there through social networking, joint ventures, and even offline strategies that you can leverage on.
Newbies don’t even have to worry about getting lost in all that information. There are process maps that detail exactly what needs to be done in a easy-to-understand guide for each of the modules, so I don’t see where anyone can’t succeed using the strategies discussed in Instant Fast Traffic. All in all, this is one resource I would recommend if you’re in need of a quick – no, instant – traffic boost.
See What Instant Fast Traffic Can Do For Your Site
Sunday, October 18, 2009
What if PageRank Never Existed?
At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players - Eric Ward.
Ward says the biggest change is that in the early days, there were no engines that looked at or analyzed links. Rankings and links had nothing to do with one another, so you built links with people in mind. Then Google came along and recognized that there was a value in those links that they could measure. Suddenly, Ward says, that meant your links had two audiences - the people that could click them and the engines that could count them. The downside, he says, is that a whole industry has grown around building links purely for search rank. You know the story.
Before Google came along, links were often paid for, and they were basically just ads. People would just buy links from each other with the intent of people actually clicking them. It wasn’t about rank.
As Eric notes, Google has never actually said don’t buy links. They just say don’t buy our PageRank. Don’t buy the PageRank measure that they’ve assigned to a site. Buying a link would make sense just like buying a banner would’ve made sense ten years ago. If your motivation is click traffic that’s fine, says Ward. If your motivation is that you want to buy a link from a high PageRank site so that you can rank high, then you’re in the area that Google doesn’t like.
Ward contemplates what things would’ve been like had Google never released the toolbar with that PageRank number. It’s an interesting question, considering that Google pretty much tells people to ignore it. The company has even now eliminated PageRank from Webmaster Tools.
What if PageRank Never Existed?
Monday, November 24, 2008
Social Media Strategies for Link Building
Eric Enge of Stone Temple Consulting in the above WPN video encourages people to “think big” when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also. Just because you’re small doesn’t mean you can’t accomplish big things.
Your social media strategy should include a specific angle. Have a goal from the beginning and don’t wander from it. If you keep a steady focus, you will be able to build upon it.
In the Real-World Low-Risk, High-Reward Link Building Strategies session at PubCon, Tamar Weinberg recalls Eric saying:
1. Study what has worked before
2. Write a compelling article
3. Write an interesting description
4. Vote for posts in front of you on the upcoming pages
5. Make sure you stand out!
To elaborate on that last point, you want your content to be unique and authoritative. However, it still needs to be relevant. If your content is great but no one associates it with your brand, you probably won’t get a link.
Know in advance to be ready for criticism. Critics will be watching closely and waiting for a mistake. Remember to keep your focus in mind at all times.
