Google Expands AdSense Euro Reporting

By Chris Crum

Now Available for More European Locations

Google has expanded the number of European places where Euro reporting is available for AdSense. Users who are in the following locations can now switch to local currency reports to view their earnings in Euros:
- Cyprus- Luxembourg- Malta- Monaco- San Marino- Slovenia- Vatican City
"Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day," says Arlene Lee of Google's Inside AdSense Team. "This also means that if you're receiving payments in Euros, there won't be any additional conversions at the end of the month when payments are issued."




Google recommends that users download and save copies of their past reports in US dollars for their own records, before they switch to local currency reports. After that, the company says to look for the green prompt in the upper right-hand corner of the Reports Overview page, and click the link in the prompt, where you'll be asked to agree to a new set of terms and conditions. Google says that it is a good idea to switch to local currency soon, because in the future, it will be a required update. More information about the new reports can be found in the help center. Google also suggests contacting your lawyer if you have questions about the new terms.

Content Monetization: What Not To Do

During this time in our economy everyone is trying to figure out a way to both save and make a buck. Jennifer Slegg, also known as JenSense, is well versed in monetizing online content. In this interview, she discusses some of the mistakes many people are making which ultimately prevent them from fully monetizing their content.

Jennifer believes that people are making mistakes because they are in a “freaking-out” mode as a result of the economy. They are so consumed with reaching a monthly quota in order to pay bills and provide for their families, that they are committing serious ad blunders on their site. Jennifer shares a personal experience in which she visited a blog that had 27 300×250-sized ads and only 3 paragraphs of content. Unfortunately, some people think this is effective.

According to Jennifer, a webpage should have a maximum of 3-4 ads on a page, depending upon the rest of the content. In a blog post on a related topic, Jennifer suggests replacing your ads with boxes of the same size but making them an outrageous color. This test proves that if you are more focused on the color than you are on the site’s content, then you likely need to adjust your ad structure.

Another mistake people are making involves running Adsense on sites where it isn’t allowed. If you’ve ever wondered why Google is showing Public Service Announcements on your site rather than targeted ads, you may need to check the Adsense policies to ensure that your site is following the rules. For example, sites that sell goods such as prescription drugs, school essays, tobacco products, and adult content are not allowed to run AdSense on their sites.

To get your ad campaign “right,” Jennifer recommends being creative and innovative. Try adding a border or shadow to your ad units and wrap text around them. Do you have any other creative ideas for integrating ads into content? If so, we would love to hear about your experiences.

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Product Manager of Live Search Webmaster Tools, Jeremiah Andrick spent the day here at the WebProNews headquarters. Our very own Mike McDonald took him on a wild, Kentucky escapade while picking his brain about Webmaster tools at MSN. Andrick discusses indexing issues, cloaking detection, and goes into detail about why AdSense showed up in their search results. While showing off their athleticism, the two also discuss why transparency is key and why to stay away from paid links. Don’t miss all of this and the inside scoop to both companies’ viral campaign, right here on WebProNews.